Weavr

BRAND NAMING // IDENTITY // CORPORATE DESIGN

When a longtime corporate licensing executive decided to hang out a shingle and launch her own boutique licensing consultancy, she asked Honey to help. After interviewing the principal and her small team of associates, and even a client or two, we uncovered the true benefit of her practice lies in exponential value of the brand partnerships she creates — in other words, “one plus one equals three” when like-minded brands are brought together in strategic licensed promotions. This insight, along with the principal’s hands-on approach in her new consultancy, led us to the craft of weaving, when disparate strands of yarn are artfully combined into something bigger and more beautiful than the strands themselves. And so Weavr was born, with Honey carrying the new brand through identity, corporate design, and signage. (The website’s in the works).